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David Allen Aaker (born 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy.
David A. Aaker has 34 books on Goodreads with 6487 ratings. David A. Aaker’s most popular book is Building Strong Brands.David A. Aaker has 34 books on Goodreads with 6487 ratings. David A. Aaker’s Strategic Market Management David Allen Aaker (born 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of Prophet. Aaker received his SB in Дэвид Аакер. Стратегическое рыночное управление. Лучшие бизнес-книги на Management.com.ua. Strategic Market Management-David A. Aaker-8th-Edition.pdf. Strategic Management- Concepts - Competitiveness and Globalization 9th - Hitt, Ireland,
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